Dallas Mavericks superstar Luka Doncic and the Jordan Brand have unveiled the final trailer for the latest Jordan Luka 3 colorway. The collaboration between Doncic and the Jordan Brand Instagram account featured an advertisement for the new shoe.
Doncic’s third signature shoe, the “Photo Finish,” was initially released on July 6, with early access occurring on July 11, followed by its official market launch on Tuesday.
At just 25 years old, Doncic has ascended to global superstardom, with his jersey sales reflecting his status as a current icon of the sport. This release marks the third in what promises to be a series of signature shoes with the Jordan Brand throughout his illustrious career.
Doncic’s stellar performance in the NBA Finals showcased his dominance, averaging 33.9 points, 9.2 rebounds, and 9.8 assists per game during the season. Paired with Kyrie Irving and now incorporating Klay Thompson into their offensive scheme, the Mavericks possess formidable star power heading into the 2024-25 NBA season, aiming to return to the NBA Finals.
Dallas’ championship aspirations are buoyed by Doncic’s prime years ahead. His exceptional 2023-24 campaign culminated with a third-place finish in MVP voting.
As one of the key athletes representing the Jordan Brand alongside Jayson Tatum of the Boston Celtics and Bam Adebayo of the Miami Heat, Doncic continues to elevate his status as a face of the brand. His career trajectory indicates he is poised to solidify this position further.
Recently, the Dallas Mavericks formally introduced their latest acquisition, Klay Thompson, who joins the team after winning four championships and earning five All-Star selections with the Golden State Warriors. Nico Harrison, the Mavericks’ general manager, highlighted Thompson’s addition as pivotal, particularly after the team’s recent NBA Finals experience, citing Thompson as the missing piece they needed.
